Firstcar Limited is the UK’s market-leading, multi award-winning publishing company specialising in targeting the elusive new driver. Established in 2004, FirstCar pride itself on reaching this hard-to-reach new driver audience, in a unique and innovative way using a variety of different channels.
Almost two million The Young Driver’s Guide, FirstCar Theory, FirstCar Practical magazines are published annually, the latter two under exclusive license from the government. These magazines are timely touch points with every learner and newly qualified driver at a key stage in their learning to drive journey.
FirstCar’s digital presence continues to grow with 100,000+ new drivers registered and opted-in to receive our communications. A conveyor belt of 1,000 new drivers sign up weekly and the firstcar.co.uk website receiving 15,000 unique users each month.
The FirstCar Awards is a consumer-facing, young driver digital event recognising and rewarding brands excelling in the new driver market.
Young Driver Focus is an industry-leading, one-day conference held at the prestigious Royal Automobile Club, Pall Mall. 175+ road safety professionals from both the public and private sector, attend to hear from experts in the young driver field.
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