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Firstcar Limited is the UK’s market-leading, multi award-winning publishing company specialising in targeting the elusive new driver. Established in 2004, FirstCar pride itself on reaching this hard-to-reach new driver audience, in a unique and innovative way using a variety of different channels.

Almost two million The Young Driver’s GuideFirstCar TheoryFirstCar Practical magazines are published annually, the latter two under exclusive license from the government. These magazines are timely touch points with every learner and newly qualified driver at a key stage in their learning to drive journey.

FirstCar’s digital presence continues to grow with 100,000+ new drivers registered and opted-in to receive our communications. A conveyor belt of 1,000 new drivers sign up weekly and the website receiving 15,000 unique users each month.

The FirstCar Awards is a consumer-facing, young driver digital event recognising and rewarding brands excelling in the new driver market.

Young Driver Focus is an industry-leading, one-day conference held at the prestigious Royal Automobile Club, Pall Mall. 175+ road safety professionals from both the public and private sector, attend to hear from experts in the young driver field.

Intelligent Instructor is the leading publisher at the heart of the driving instructor industry, delivering credible, independent content, trusted by driver trainers. It’s an important part of the FirstCar portfolio and is relevant for those brands wishing to target driving instructors directly and/or those wishing to reach the learner themselves as the instructors are key influencers. is a news-based website attracting around 6,000 unique users per month. Almost 7,000 instructors are registered to receive the weekly Intelligent Instructor e-newsletter, as well as other commercial messages. A growing audience of 3,800+ follow us on Facebook.

Intelligent Instructor partners the UK’s largest driving instructor association; the ADINJC; to run the ADINJC & Intelligent Instructor National Conference & Expo. This one-day, free to attend event sees the largest gathering of instructors in the UK (800+) in the Midlands, 10th October 2021.

The Intelligent Instructor Awards are the most credible, sought after awards in this sector, rewarding the best in class for instructors, driving schools and suppliers within the industry. You can view our awards video here.

Looking for more information? Check out our Media Packs:

Firstcar Limited Advertising Terms and Conditions

Intelligent Instructor Limited Advertising Terms and Conditions

FirstCar Events Terms and Conditions

Intelligent Instructor Events Terms and Conditions


Richard Storrs

Commercial Director

07707 564 422

[email protected]

Rachael Butler

Advertising Manager

07974 186 445

[email protected]