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Firstcar Limited is the UK’s market-leading, multi-award-winning publishing company specialising in targeting the elusive new driver. Established in 2004, FirstCar prides itself on reaching this hard-to-reach new driver audience, in a unique and innovative way using a variety of different channels.

Almost two million The Young Driver’s GuideFirstCar TheoryFirstCar Practical magazines are published annually, the latter two under exclusive license from the government. These magazines are timely touch points with teh majority of learners and all newly qualified drivers, at a key stage in their learning-to-drive journey.

FirstCar’s digital presence continues to grow with 110,000+ new drivers registered and opted-in to receive our communications. A conveyor belt of 1,000 new drivers sign up weekly and the website receives 12,000 unique users each month.

Young Driver Focus is an industry-leading, one-day conference held at the prestigious Royal Automobile Club, Pall Mall. 175+ road safety professionals from both the public and private sector, attend to hear from experts in the young driver field.

Intelligent Instructor is the leading publisher at the heart of the driving instructor industry, delivering credible, independent content, trusted by driver trainers. It’s an important part of the FirstCar portfolio and is relevant for those brands wishing to target driving instructors directly and/or those wishing to reach the learner themselves as the instructors are key influencers. is a news-based website attracting around 5,500 unique users per month. Over 8,500 instructors are registered to receive the weekly Intelligent Instructor e-newsletter, as well as other commercial messages. A growing audience of 5,000+ follow us on Facebook.

Intelligent Instructor partners the UK’s largest driving instructor association; the ADINJC; to run the ADINJC & Intelligent Instructor National Conference & Expo. This one-day, free-to-attend event sees the largest gathering of instructors in the UK (800+) in the Midlands, each autumn.

The Intelligent Instructor Awards are the most credible, sought-after awards in this sector, rewarding the best in class for instructors, driving schools, and suppliers within the industry.

Looking for more information, contact [email protected]

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Richard Storrs, Commercial Director

07707 564 422, [email protected]