Warranty Direct are headline sponsors once more, and we are seeking several supporting sponsors who wish to associate themselves with such prestigious and significant awards, aimed at the 17-25 year old audience of learner and young drivers.

Sponsorship of the awards brings with it powerful exposure to the young driver audience over a 12-month period via the full portfolio of FirstCar young driver brands. Promoted across the FirstCar portfolio of 2m+ young driver magazines published annually, the 100,000+ young driver email database, on firstcar.co.uk, and through social media. Award winners are proud to shout about their achievements post event too, offering magnificent PR value for sponsors.

Headline Sponsor - Reserved


Award category sponsor (x8) - £3,000

  • Award sponsor will be associated with the event logo with the words ‘supported by’ to appear on all communications for the event

  • Sponsorship of one award with sponsor’s company name engraved on trophy

  • Senior executive of the sponsor’s organisation will be announced and invited on stage to open the golden envelope for each award presentation – “And the winner is…”

  • Sponsor thanks in opening and closing speeches

  • Sponsor branding for 12-month period:

    • Online:

      • firstcarawards.co.uk

      • firstcar.co.uk – display and editorial

    • Event:

      • Sponsor logo to appear on all event literature (main screen, banners, brochure, name badges, invitations, etc.)

      • Full page advert in event brochure

      • 2 x pull up banners (2m x 800mm)

  • 5 x award invitations

  • 12-month license to use all the FirstCar Award winner’s logos and content on digital properties and in physical environments e.g. dealerships

  • FirstCar e-shots

    • FirstCar young driver database (100k)

    • Automated email to all new sign-ups for six-month period (30k)

  • Facebook boosted post (4k).

For all sponsorship enquires please contact:
Richard Storrs
Commercial Director, FirstCar
t      0845 47 47 035   
m    07707 56 44 22
e     richard.storrs@firstcar.co.uk
Russell Whitehouse
Sales Director, FirstCar
m: 07716 154584
e: russell.whitehouse@firstcar.co.uk