50 16-25 year olds have worked with Fixers, the charity giving young people a voice, to create films, posters, air fresheners and beer mats.
These resources, created in partnership with the Road Safety Trust, have been housed in a unique digital space for professionals, parents and young people.
You can access the dedicated road safety microsite here.
The projects cover topics ranging from drink driving to cyclist awareness; distractions in the car to learning how to drive.
Jay Connor’s One Pint Worth a Life? film addresses the life-long consequences of driving under the influence, while Cassy Del Busso's Don’t Dial and Drive video emphasises the devastating effect using a phone behind the wheel can have on drivers and their families.
Print resources include the One Second, One Life air-freshener created by Ferhaz Alam, made to encourage motorists to consider their speed, and the Don’t be a C@?k beer mats designed by Jessica Burris to be an explicit reminder not to drink and drive.
While the resources have been made by young people, they are aimed at everyone who shares the roads to try and bring about positive change in these issue areas.
Ann Havline, Director of Product Development for a2om international and writer for Drive IQ DriverMetrics said of the site: ‘These young people have first hand knowledge of how bad speed choice, social responsibility or just inexperience can have dire consequences.’
Fixers works with young people aged 16-25 across the UK by providing them with professional resources to help them campaign on issues they feel strongly about.
The charity has helped more than 23,600 youngsters across the UK to have a voice in their community on issues such as cyber-bullying, self-harm, suicide or transphobia.
For more information or to make a donation to fund more Fixer projects, visit www.fixers.org.uk
Since 2008 more than 23,600 young people have become Fixers and created over 2,400 projects. With a £7.2 million grant from the Big Lottery Fund, Fixers extended from England into Wales, Northern Ireland and Scotland as well in 2013.
There are lots more stories about young people doing great things on the Fixers website, Twitter and Facebook pages: