The only chance you’ve got to get people interested in buying your car is the sales pitch you create in its advert. That’s why the text has to be informative – vague statements are just a waste of space. Make every word count – don’t waste the reader’s time with statements such as ‘no time wasters’ or ‘lovely driver’ because they’re meaningless. What you do need to include are:
- The exact make, model and specification of the car. That means its engine, trim and bodystyle are in there, such as ‘Ford Fiesta 1.4 petrol five-door hatch’.
- Now there are two plate changes a year, it’s essential you include both the year and registration letter, such as 2008/58-plate.
- Don’t use the manufacturer’s colour name as it won’t mean much to the reader. Say whether it’s a light, mid or dark colour, then say what the basic hue is. Also state if it’s metallic.
- State the exact mileage – don’t just say whether it’s low or high.
- Say exactly how much tax is left – and the same goes for the MoT. Also state if there’s a full service history – and whether or not the work has been carried out by a main dealer.
- Say how many owners the car has had – unless that will work against it because it’s had dozens of them.
- Name the key features that your car has, such as air conditioning, alloy wheels, sat-nav and so on – whether they’re standard-fit items or optional extras.
- Make sure you put a price – don’t just say ‘open to offers’. See more about this on the next page; Setting the price.
The ideal template:
2009 (59-reg) Vauxhall Corsa 1.2 SXi, finished in yellow with grey cloth interior. Five-speed manual gearbox. One private owner, garaged from new, 37,000 miles. Full dealer service history, taxed and MoTed until October 2014. Unmarked interior, excellent exterior apart from a scrape on the front bumper. Factory-fitted extras include DAB radio, rear parking sensors and 17-inch alloy wheels. Selling due to new company car, asking £4,200 ONO. 01234 567890 or 07777 777777.