FirstCar road safety Awards

Young Driver Road Safety Awards


FirstCar launched these awards in 2015 to reward the unsung heroes in road safety, to recognise the excellent work of road safety professionals in seeking to reduce casualties amongst young drivers. They have quickly established themselves within the road safety community and are highly sought after by the professionals working within the industry.

The Young Driver Road Safety Awards 2019 are once again sponsored by Road Safety Support* (RSS) and will be presented at the Young Driver Focus conference, at the Royal Automobile Club, Pall Mall, London, 1 May 2019.

We have six awards categories: New Scheme, Education and Training Initiative; Partnership Scheme; Young Driver Media Campaign, Private Sector Initiative and the Lifetime Achievement Award.

James Evans, Founder of FirstCar, said: “We were delighted with how successful the awards are and are very keen to recognise all the hard work that goes on in this sector, which is often unrewarded.’’

Emma Kelly, Business Development and PR Manager at Road Safety Support said: “‘We need innovative projects that are well evidenced and robustly evaluated to help us to reduce collisions involving young road users.  Partnering with FirstCar via the awards are so important in assisting us to push the boundaries and share new and innovative methods.

We are excited to be supporting these prestigious awards again this year.  It is only by working together in collaboration that, ultimately, we will save lives on our roads.”

And our shortlist for 2019:

90 Second Life Savers, Leicestershire Fire and Rescue Service

Three 90 second life savers 360 films, new, innovative, engaging, part of a blended learning approach, this technology will change the way humans learn.

Arrive Alive, Lancashire Road Safety Partnership / Wasted Lives UK / Edge Hill University

This multi-agency campaign devised as a live student project was put into action by Wasted Lives UK reaching 125,000 on social media.

driVR, Safety Cameras Scotland, Police Scotland and Glasgow City Council

driVR is an innovative classroom intervention aimed at 16-18 year olds that utilises virtual reality to encourage them to consider their attitudes towards road safety.

Operation SNAP, GoSafe Wales

Operation SNAP is a police response to the ever-increasing submissions of video/photographic evidence from members of the public in relation to witnessed driving offences.

Speed Reduction Programme, Insure the Box

Using telematics data, we identify and communicate with high risk customers to encourage a change in behaviour resulting in safer driving.

Too Close For Comfort, Cycling UK

Too Close For Comfort tackles dangerous overtaking of cyclists by using virtual reality technology to provide a ‘changing places’ behaviour change initiative for young drivers.

Who’s Driving You?, New View Consultants Ltd and Extern

‘Who’s Driving You?’ is a school-based intervention that aims to help young people to reduce their inappropriate impulsive decision making.

The awards will be judged by an independent set of industry experts –

  • Emma Kelly, Business Development and PR Manager, Road Safety Support*
  • Liz Box, Head of Research, RAC Foundation
  • Tracey Fuller, CSR Manager, Arval
  • David Davies, Executive Director, PACTS
  • Sarah Scott, Deputy Head of Publishing, Driver and Vehicle Standards Agency
  • Alan Kennedy, Business & Operations Manager, Road Safety GB
  • Laura Kane, Senior Marketing Manager, Department for Transport

For more details about the awards categories or for more information, contact awards@firstcar.co.uk.

*Road Safety Support
Road Safety Support is a not-for-profit company that provides a range of specialist services to local authorities, the police and other organisations in the UK and overseas that share our commitment to road casualty reduction. We employ a team of leading specialists to provide support in all day-to-day casualty reduction activities.